Privacy Policy
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The Duchess Cruises Limited
​Last updated: 21st June 2026
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1. Who We Are
The Duchess Cruises Limited ("The Duchess Cruises", "we", "us" or "our") is committed to protecting your privacy and handling your personal information in a transparent and secure manner.
Our contact details are:
The Duchess Cruises Limited
Kings Bromley Marina
Lichfield Road
Lichfield
WS13 8HT
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Email: theduchesscruises@gmail.com
Telephone: 07581 390994
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2. Information We Collect
We may collect and process the following personal information:
• Name
• Postal address
• Email address
• Telephone number
• Booking details
• Gift voucher purchases and redemption information
• Dietary requirements and allergen information
• Accessibility or assistance requirements
• Payment information (processed through our payment providers)
• Communications with us by email, telephone, social media or contact forms
• CCTV footage where CCTV is in operation
• Technical information relating to website visits, including IP addresses, browser information and cookie data
3. How We Collect Information
We collect information when you:
• Make a booking
• Purchase a gift voucher
• Contact us by email, telephone or social media
• Complete forms on our website
• Subscribe to marketing communications
• Visit our website
• Visit our vessel or boarding locations where CCTV operates
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4. How We Use Your Information
We use your information to:
• Process and manage bookings
• Provide canal cruise services
• Manage payments and refunds
• Provide food, drinks and special services requested by customers
• Manage dietary requirements and allergen information
• Communicate with you about your booking
• Respond to enquiries and complaints
• Improve our services
• Prevent fraud and protect our business
• Comply with legal and regulatory obligations
• Send marketing communications where permitted by law or where you have provided consent
• Maintain the safety and security of passengers, staff and property
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5. Legal Basis for Processing
We process personal information under one or more of the following lawful bases:
• Performance of a contract
• Compliance with legal obligations
• Legitimate business interests
• Consent, where required
Where we process dietary, allergen, accessibility or health-related information, we do so only where necessary to provide our services safely and appropriately.
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6. Sharing Your Information
We may share your information with:
• Booking and reservation providers
• Payment processors
• Website and hosting providers
• Professional advisers
• Insurers
• Law enforcement agencies or regulatory authorities where required by law
We do not sell personal information to third parties.
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7. Payments
Payment information is processed securely through third-party payment providers. We do not store full payment card details on our systems.
8. Marketing Communications
If you have opted in to receive marketing communications, we may send information about cruises, special events, promotions and offers.
You may unsubscribe at any time by following the unsubscribe link in marketing emails or by contacting us directly.
9. CCTV
CCTV may be in operation on board our vessel and at boarding locations for the purposes of:
• Passenger safety
• Staff safety
• Security
• Crime prevention
• Incident investigation
CCTV footage will be retained for 31 days and may be disclosed to law enforcement agencies, insurers or legal advisers where appropriate.
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10. Cookies
Our website uses cookies and similar technologies.
Cookies help us:
• Operate the website
• Improve website performance
• Understand visitor behaviour
• Process bookings
• Provide a better user experience
You can control cookies through your browser settings and through any cookie preferences tools available on our website.
11. Data Retention
We retain personal information only for as long as reasonably necessary for business, legal, accounting, insurance and regulatory purposes.
Retention periods may vary depending on the type of information and the reason it was collected.
12. Your Rights
Under UK data protection law, you may have the right to:
• Access your personal information
• Correct inaccurate information
• Request deletion of information in certain circumstances
• Restrict processing
• Object to processing
• Request transfer of your information where applicable
• Withdraw consent where processing relies on consent
Requests may be made by contacting us using the details provided in this Privacy Policy.
13. Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
14. Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices of external websites.
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15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
The latest version will always be available on our website and the date of the latest update will be shown at the top of this policy.
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16. Complaints
If you have concerns about how we use your personal information, please contact us first so that we can try to resolve the issue.
You also have the right to complain to the Information Commissioner's Office (ICO):
Telephone: 0303 123 1113